Natalie Schulz
Hello!
I'm a product manager with experience delivering feasible and impactful solutions in an agile environment. Coming from a background in product design, I love building positive user experiences through data-driven decision making.
You can currently find me working at The New York Times.
You can currently find me working at The New York Times.
WORK
Publisher - Storytelling
The New York Times
Product lead for Live coverage (breaking news) and technical SEO performance. Responsible for the delivery of new end-to-end features and formats, including reader-facing functionality and internal tooling.
Senior Product Manager
2025 -Present
Product Manager 2
2023 - 2025
2025 -Present
Product Manager 2
2023 - 2025
Publisher - Advertising
The New York Times
Responsible for introducing competitive ad products and ensuring ad performance across the NYT News app, podcasts, newsletters and Games. Introduced a native ad product suite for a new subscriber-only newsletter portfolio. Led a podcast CMS and ad server migration, trained relevant teams and oversaw audio data, yield and trafficking integrations.
Associate Product Manager
2020 - 2022
Product Manager 1
2022 - 2023
2020 - 2022
Product Manager 1
2022 - 2023
Mass Tort Lead Generation
Legal 2.0
Oversaw the creation of a series of landing pages to generate mass tort case leads. Implemented an event tracking structure across Google Analytics, Data Studio, and in-house reporting tools. Created a workflow for rapid A/B testing across a number of landing page templates for conversion optimization efforts.
Product Manager
2020
2020
Attorney Directory
Avvo
Associate Product Manager
2019 - 2020
2019 - 2020
Drove initiatives to boost SEO rankings including page speed optimization, content refinement (E.A.T), and link hierarchy improvements. Formed an internal 'consumer_luv' team to surface and prioritize product enhancements affecting consumers most. Coordinated efforts for CCPA compliance, Covid-19, and protest response.
Website Builder
Web Manager
Associate Product Manager
2019 - 2020
Product Designer
2018 - 2019
2019 - 2020
Product Designer
2018 - 2019
Served as the sole product manager for a website hosting and editing tool with over forty-thousand clients. Oversaw the migration of client sites from Wordpress and WebMD 'Spotlight' pages into Web Manager. Provided both product and design for a number of new product offerings and features in Web Manager.
Attorney Lead Intake App
Leads Manager
Product Designer
2019
2019
Created an animated onboarding experience for first-time users of the Leads Manager mobile app in AfterEffects (with BodyMovin plugin for json export). Designed a number of UX improvements for both the Leads Manager mobile and desktop apps based on usability testing.
SKILLS
Figma
Jira & Confluence
Sketch
InVision
Adobe Photoshop
SQL
SaaS Products
Agile / Scrum Methodologies
SDLC
UX / UI Design
Google Analytics
Marvel
Microsoft Office
Adobe Illustrator
Optimizely
HTML & CSS
B2B & B2C Products
Product Roadmaps
Market Research
ABOUT
Boston University
Class of 2018
Magna Cum Laude
B.A. Architectural Studies (College of Arts and Sciences)
Minors: Business Administration (Questrom School of Business) & Visual Art (College of Fine Arts)
Minors: Business Administration (Questrom School of Business) & Visual Art (College of Fine Arts)
Education
Intro to Interaction Design
2019
2018
Art Center College of Design
From Ideas to Action
IDEO U
Certifications
Associate Product Manager
Internet Brands
El Segundo, CA
El Segundo, CA
Product Designer
Experience
2018 - 2019
2019 - 2020
The New York Times
New York, NY
New York, NY
Associate Product Manager
Internet Brands
El Segundo, CA
El Segundo, CA
2022 - 2025
2020 - 2022
Product Manager
The New York Times
New York, NY
New York, NY
2025 - Present
The New York Times
New York, NY
New York, NY
Senior Product Manager
CONTACT
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