Natalie Schulz
Hi, thanks for checking out my site!
I'm a product manager with experience delivering feasible and impactful solutions in an agile environment. Coming from a background in product design, I love building positive user experiences through data-driven decision making.

You can currently find me working at The New York Times.
WORK
Publisher
The New York Times
Led a podcast CMS and Ad Server migration with virtually no disruption to listener experience ahead of the expected schedule. Trained podcast producers, AdOps, and Yield teams in the new podcast CMS and Ad Server platforms. Oversaw audio data integrations with other platforms in the New York Times data suite.
Associate Product Manager

2020 -Present
Mass Tort Lead Generation
Legal 2.0
Oversaw the creation of a series of landing pages to generate mass tort case leads. Implemented an event tracking structure across Google Analytics, Data Studio, and in-house reporting tools. Created a workflow for rapid A/B testing across a number of landing page templates for conversion optimization efforts.
Product Manager

2020
Attorney Directory
Avvo
Associate Product Manager

2019 - 2020
Drove initiatives to boost SEO rankings including page speed optimization, content refinement (E.A.T), and link hierarchy improvements. Formed an internal 'consumer_luv' team to surface and prioritize product enhancements affecting consumers most. Coordinated efforts for CCPA compliance, Covid-19, and protest response.
Website Builder
Web Manager
Associate Product Manager

2019 - 2020

Product Designer

2018 - 2019
Served as the sole product manager for a website hosting and editing tool with over forty-thousand clients. Oversaw the migration of client sites from Wordpress and WebMD 'Spotlight' pages into Web Manager. Provided both product and design for a number of new product offerings and features in Web Manager.
Attorney Lead Intake App
Leads Manager
Product Designer

2019
Created an animated onboarding experience for first-time users of the Leads Manager mobile app in AfterEffects (with BodyMovin plugin for json export). Designed a number of UX improvements for both the Leads Manager mobile and desktop apps based on usability testing.
SKILLS
Sketch
InVision
Jira & Confluence
Adobe Photoshop
Adobe Target
SQL
Sass Products
Agile / Scrum Methodologies
SDLC
UX / UI Design
Google Analytics
Marvel
Microsoft Office
Adobe Illustrator
Optimizely
HTML & CSS
B2B & B2C Products
Product Roadmaps
Competitor Research
ABOUT
Boston University
Class of 2018
Magna Cum Laude
B.A. Architectural Studies (College of Arts and Sciences)
Minors: Business Administration (Questrom School of Business)  & Visual Art (College of Fine Arts)
Education
Intro to Interaction Design
2019
2018
Art Center College of Design
From Ideas to Action
IDEO U
Certifications
Associate Product Manager
Sagitter One
London, UK
Assistant Marketing Manager
Experience
2017
2018 - 2019
Internet Brands
El Segundo, CA
Product Designer
Internet Brands
El Segundo, CA
2020
2019 - 2020
Product Manager
Internet Brands Inc.
El Segundo, CA
2020 - Present
The New York Times
New York, NY
Associate Product Manager
CONTACT
Get in touch
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